Wich Hunt Case Study
Role: Designer
Project Goal: Create an app that makes sandwich ordering easy
Target Audience: Foodies / Busy professionals
Key challenges: Make ordering sandwiches easy and convenient
Research study details: First, I identified pain points and what actions could be done to solve them.
Then I created personas and mapped their user journey.
I then created a low-fidelity prototype, and conducted a usability study.
Using the usability study results, I created high fidelity mockups of the app, then conducted another usability study and refined my app based on the results.
Here are the final mockups of the app.
In conclusion, I learned how to build paper and digital wireframes, how to conduct a usability study, how to create high-fidelity prototypes and how to iterate on designs.
Here are some next steps:
